The Dana-Farber Campaign

DANA-FARBER CANCER INSTITUTE AND THE JIMMY FUND

Designed the cover for the Case Statement of Dana-Farber's 7-year, $2.5 billion comprehensive campaign, the largest in the Institute's history and one of the largest ever in the U.S. devoted solely to cancer. Then I adapted this cover and other branding elements developed by the campaign consultant to create an outer wrap for the Impact newsletter that announced the campaign to donors.