Jimmy Fund Golf

DANA-FARBER CANCER INSTITUTE AND THE JIMMY FUND

Created an across-the-board rebrand of Dana-Farber's Jimmy Fund Golf program, including print brochures, advertising, direct mail, digital media, signage, and merchandise. The design challenge was to create an updated look that fits with the established visual identity. Responsible for creative concept and execution, as well as photo shoot strategy and review. Our new approach significantly increased program revenue.