Pan-Mass Challenge

DANA-FARBER CANCER INSTITUTE AND THE JIMMY FUND

The design challenge was to produce a debut report for this 200 mile bike ride, under tight time frames. As lead art director, I established a partnership with the business unit in order to facilitate this new undertaking. The report incorporates Dana-Farber milestones and PMC funds raised, using beautiful photography and graphic factoids with icons. This was very well received and created a compelling look and feel for the project. The last piece is a 10 ft. x 8 ft. super graphic window cling, created as a thank you to the PMC for raising $64 million dollars in 2021.