Impact Reimagined

DANA-FARBER CANCER INSTITUTE AND THE JIMMY FUND

Creative lead on the reimagining of Dana-Farber's Impact quarterly for donors. The design challenge was to transform the publication from a text-heavy, tabloid newsletter to a clean, modern magazine with a warm and dynamic feel. Developed the creative concept including cover treatment/banner and internal framework, page elements and grid. Impact won a Gold Medal in the 2024 AAMC GIA Awards.